Of course, social media marketing is a virtual arms race, no matter how you put it. Everyone advertises this way and social networks, in turn, try to increase their sales by making it harder for business pages to engage organically. With that in mind, and knowing that you may have already used some but not all of these tactics, here are some ideas for getting more likes on your Facebook business pages.
1. Utilize Facebook Ads to Increase Your Reach:
Even though Facebook ads cost money, most businesses find that they provide a favorable ROI. This is especially true if you know how to target your ads for maximum conversion rates or brand awareness. These ads help new people find your brand and hopefully like your Facebook page. Additionally, people can like in-feed ads on Facebook, such as sponsored posts. You’ll get more likes almost immediately!
Let’s look at a quick example. For many eCommerce brands, purchasing Facebook ads to promote their sales is a common tactic. However, it’s not always about “percentage” sales. Conversely, promoting a product launch can often provide a high return on investment. In return, many viewers will like the ad or share it with people who they know would like the product, thereby increasing the number of followers.
2. Publish relevant and quality content: There is an old saying:
Since Facebook is very supportive of long-form content, it’s a great place for interviews, livestreams, articles, and other giveaways. In general, well-designed content generates lots of likes and other positive comments, reinforcing your marketing message.
One area where high-quality content is used effectively on Facebook is book publishing. A special type of Facebook page that this network offers is an author page. If the publisher has interviewed and published the author, they may also provide a link to the author’s website. These two websites could feed each other’s audience. Also, the interview will take place there for people to enjoy. Interviews allow you to get to know the author, but they can also help people decide whether they want to read the book. Plus, sharing this way increases the number of likes.
3. Run Contests and Giveaways on Facebook:
Let’s face it, competitions are fun as long as you respect the rules and ensure fair competition. Plus, they usually generate a lot of engagement. Simply put, a contest is a Facebook event that is only available on company pages. In most cases, you will receive a small prize at the end of the competition, as with other types of competitions. Remember that Facebook has certain rules for running the competition.
The ideal time to use this method to get more likes on your Facebook business page is when you launch a new product. When a product is new, people must try it and post reviews on social media and retail websites. While Facebook doesn’t require a purchase to enter a contest, you can offer free product samples in exchange for some engagement. You can then encourage winners to leave reviews, which will help more people decide whether the product will be of use to them.
4. Display your Facebook channel on your website:
Many website visitors don’t think about a company’s Facebook page. After all, they usually come to your website through another route, such as search engine activity or landing on your site because they have purchased from you before. But even if these website visitors are already on your website, they are invaluable when it comes to getting more likes on your Facebook business page. Embedding a Facebook Feed applet or Facebook Feed extension on your website can encourage people to visit you there.
Luckily, Facebook makes this easier with the Page plugin. This tool allows you to view any Facebook page, including your page, on any website. The only exceptions are websites that are subject to certain legal restrictions. This is useful for all website owners as it makes sharing easier. You can share a brand page or, if you have one, a product page.
5. Cross-promote on other social media platforms:
Not all ways to get more likes on your Facebook business page require activity on Facebook or your website. This usually works well on Twitter, where you can easily create a link to a Facebook post. Additionally, brands and B2B companies with recruiting needs can post on Facebook and LinkedIn.
One of the best ways to do this is to use other platforms to promote content that you have posted on Facebook or that will appear in the future. For example, if you’re hosting an upcoming Facebook Live event, you can post a link on Twitter and a promotional photo (with the link) on Instagram. The same applies to previously recorded material. Likewise, you can create related LinkedIn blog posts and Facebook events and then promote them with links. This is how people from other networks visit Facebook.
